top of page

Customer Focused Professional Selling and Communications


The sales landscape has undergone significant transformations, with intensified competition prevailing in nearly every industry. Today's customers are more knowledgeable, discerning, and demanding than ever before.

To thrive in this rapidly changing environment, sales professionals must adopt a new mindset towards sales, emphasizing professionalism over traditional reliance on expertise, superior products, or street-smart selling techniques.

This course is specifically designed to equip customer service and sales professionals with the essential skills necessary to excel in selling professionally within a highly competitive market.

Course Objective 

  • Empower sales professionals with the necessary skills and techniques to effectively identify and understand customer needs.

  • Enhance the interpersonal skills of sales executives in aligning customer needs with their products or services.

  • Foster the ability to build rapport and cultivate strong business relationships with customers.

  • Cultivate a professional sales approach that is tailored to meet the unique needs of each customer.

  • Boost planning and confidence in sales professionals to maximize their performance.

  • Offer participants the opportunity to apply these acquired skills through practical role-play sessions, enabling them to refine their techniques in a realistic setting.

Target Participants 

Executives, Business Development Officers, Sales & Marketing Personnel.

bottom of page